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Sweet 75th

By Chris Foster, The Sidney Herald
July 23, 2000
 

Mayor Harold Mercer said it all Tuesday during his brief address to hundreds of people gathered to celebrate Holly Sugar's 75th anniversary and open house.

"Appreciation is like an insurance policy, it has to be renewed every once in a while - that's why we're here today." Mercer was referring, of course, to the area's appreciation for Holly Sugar and its impact on the community. The feeling of appreciation from the community, however, was mutual from the employees of Holly Sugar as they served up a free meal of slushburgers, salad, potato chips, coffee and pop. Beet-shaped cookies and a birthday cake topped off the meal.

Mercer, the first speaker of the afternoon's program, referred to the Sidney Holly Sugar refinery as the lifeblood of the lower Yellowstone valley. "Without Holly Sugar," Mercer said, "we could take the sunrise out of the Sidney slogan." Craig Herbert, president of the Sidney Area Chamber of Commerce and Agriculture, considers 75 years just the start. "With the vast resources that Holly Sugar has at its disposal, 75 years means a great beginning," Herbert told the crowd. "This company has a great advantage for the future; it has this great community behind it."

The afternoon program was emceed with considerable humor by former personnel manager Heidi Kranker, who is now working in Sugarland, Texas. Kranker also provided a running narrative of the changes that the factory has undergone through the years. She complimented the crowd for attending. More than 700 attended. "This turnout is absolutely terrific. It's such a wonderful show of support," she said.

After Herbert concluded his speech, Kranker introduced grower representative Harold Schlothauer, longtime area beet producer. Schlothauer pointed out many of the dramatic changes in the sugar industry since he began farming. He also used his time at the podium to describe the important relationship between the growers and Holly Sugar.

"The Growers Association and Holly Sugar need each other. We have always shown an ability to work together to overcome our differences," Schlothauer said.

Union representative Mark Deming followed Schlothauer, reminding the audience that working in today's difficult sugar industry isn't easy for Holly Sugar's union members, which number nearly 80 year round and more than 350 during campaign. "It takes a lot of dedication, but we always do the best we can," he said. Deming thanked the workers for their support of him, particularly during negotiations.

The open house program culminated with remarks from Holly Sugar district manager Don Gorsek, who promptly acknowledged all the different people that made the 75th anniversary open house possible. After the applause finally ended, Gorsek launched into an outline of the refinery's plans. He emphasized that despite the difficult markets, the Sidney plant is well-positioned to take advantage of future opportunities.

"We have made a commitment to expanding the capacity of the plant," Gorsek said. "We will also eventually increase acres." Gorsek explained the challenge to improve the factory in order to fully utilize the recently-installed 8000-ton tower diffuser. With new technologies and maintenance systems, Gorsek predicted that the factory could dramatically improve its efficiency. Specifically, he hopes to improve the facility's juice evaporation capacity with a continuous vacuum pan, a project he hopes to tackle within the next five years.

"Much will depend on the next farm bill and the direction that the sugar industry takes. History tells us that things will turn around," Gorsek said. "Holly Sugar in Sidney will be ready to compete when that happens." Gorsek ended his speech and the afternoon program by thanking the crowd for coming and their support of Holly Sugar. He also invited the audience to take advantage of the various tours offered throughout the day.

Photo: Holly Sugar District Manager Don Gorsek speaks to the crowd at the anniversary celebration Tuesday. Photo by Chris Foster.