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Mexico's new leader worries FL growers

By Jill Rush, Palm Beach Post Staff Writer
September 5, 2000
 

When he came to Washington on Aug. 24, Mexican President-elect Vicente Fox offered up for American ears what has become his most controversial free-trade proposal:
Open the borders, he said.

It's a notion that fills some Florida farmers with dread.

Ever since the North American Free Trade Agreement went into effect in 1994, some Florida growers of vegetables and fruit have said the pact with Mexico and Canada would lead to unfair competition and drive them out of business.

Now those growers face the imminent ascension into the president's office in Mexico City of Fox, a former rancher and Coca-Cola executive who wants to expand NAFTA into a European Union-style common market, in which workers from Mexico, Canada and the United States could cross each other's borders freely.

"It looks like we're going to have to compete on a world market, because it looks like that's what everyone wants," said Delray Beach grower David Neill.

With about 300 acres of tomato and cattle farms in Delray Beach, and another 450 acres in pepper and strawberry fields on his properties spread from Broward County to Fort Pierce, Neill worries that Fox's focus on free trade will make things worse for struggling U.S. growers.

"Obviously I hope that's not what it is, or I ought to be selling out now," he said. "I hope I'm in a business I can continue to operate and have my family stay in it."

Fox, 58, is the first candidate from a party other than the ruling Institutional Revolutionary Party (PRI) to be elected to the Mexican presidency since 1929. He has acknowledged that his proposal is a long way from becoming reality. The day before visiting President Clinton, Fox went to Canada for talks with Prime Minister Jean Chretien, who frankly rejected the open-borders idea.

Mexico is the United States' second-largest trading partner; Canada is the largest. The total value of trade with Mexico is expected to reach about $240 billion this year.

Jose Zabalgoitia, minister of information at the Mexican Embassy in Washington, said Americans should see an increase of products made or partly made in Mexico on their store shelves after Fox takes over.

"The people of Florida can expect a deepening of Mexico's policies on free trade," he said.

That trade picture has grown more complex in recent days, and over another hot spot for Florida agriculture -- the $2.1 billion sugar industry.

Mexico seeks NAFTA's help

Mexico broke off trade talks in August over the issue of sugar imports. Mexican officials maintain NAFTA allows them to dump about 600,000 tons of surplus sugar on the U.S. market beginning Oct. 1, but U.S. officials say a "side agreement" in the pact limits that to between 110,000 and 120,000 tons.

South Florida's sugar growers are standing firm against the idea of any more sugar coming into a market already glutted with produce from Florida cane and Midwest sugar beet growers. Low prices for raw sugar already forced two Florida sugar growers to declare defaults on their federal loans, and the U.S. Department of Agriculture earlier this summer bought 132,000 tons of surplus American sugar in a so-far futile attempt to drive up the price.

The sugar growers say they don't want the United States to allow any Mexican sugar into the United States until the dispute is resolved. Mexico has asked for a NAFTA mediation panel to fashion a settlement. Industry and government leaders predict that will take at least a year.

The disputes notwithstanding, the trade relationship between the two countries appears to be progressing in Fox's direction.
A Florida government-business delegation traveled to Mexico in the summer of 1999, and came away with $77 million worth of contracts and agreements. Three Mexican states have since opened trade offices in Florida, and an additional 500,000 tons of cargo from Mexico are expected to arrive annually through commercial ports in the Tampa Bay region.
A further $80 million to $100 million in business deals is in the works, according to Enterprise Florida, the state's public-private business promotion agency.

There also is plenty of movement in Mexico itself.

Enrique Ruelas, president of the Fresh Produce National Growers and Exporters Association of Mexico, held the group's first-ever exposition in Acapulco in August. About 5,000 industry representatives attended, of whom about 50 were Americans.

He said plans are already being made for a second expo, this one to be held in April at the Miami Convention Center. Ruelas said about 20 Mexican growers looking to do business in the United States -- and in Florida especially -- are expected to attend.

"They expect to find good buyers, instead of just (produce) receivers," Ruelas said from his office in Guadalajara.
He said Mexican growers see Fox's election as the jump-start they need, and they plan to take advantage of it in U.S. markets.

"Now that we have changed the government, we need to kick some butt over there," Ruelas said.

David A. Gantz, associate director at the Tucson-based National Law Center for Inter-American Free Trade, says Fox's election has raised hopes in both countries. Fox is considered an impeccably honest man whose election is seen as a virtual revolution after decades of the corruption-ridden PRI.

"The good side is he won. The bad side is now he has to govern. And that's going to be difficult," Gantz said. "I hope he surrounds himself with good people. Because his major problem is going to be fulfilling the high expectations."

`Even deal' free trade sought

J. Luis Rodriguez, owner of a Fort Lauderdale agricultural trade firm and a spokesman for the Florida Farmers and Suppliers Coalition, a growers' group, is skeptical that Fox's policies will yield benefits for Florida growers.

Still, Rodriguez says: "We have to give him the benefit of the doubt."

Other growers are more pessimistic.

"I am for free trade if it works as an even deal, but I haven't seen it work that way," said Paul DiMare, chairman of the Lake Worth-based farmers and suppliers coalition, whose family has farmed in Florida since the 1940s.
Mark Robertson, a managing partner with Janus-Merritt Strategies in Washington, counters that the response of U.S. growers to free trade with Mexico is grounded more in emotion than facts.

"I think it's basic human nature," said Robertson, whose firm lobbies for Mexican business interests, including sugar growers. "It's more convenient for growers to point the finger for their woes to their neighbors to the south. Because, frankly, it's a politically popular thing to do."

Both sides fear competition

Zabalgoitia, the Mexican Embassy minister, said he understands the anguish of U.S. farmers who speak out against Mexican competition. Mexican farmers feel similarly about their American counterparts, he said.
"I can tell you it's the very same -- when you ask Mexican corn growers, they feel that the U.S. has the advantage," he said.

But Rodriguez, whose own Florida eggplant farm folded under financial pressures several years ago, said he doubts American farmers will see a restoration of what some consider the better balance of trade that existed before NAFTA.
"I see the Florida industry trying to hold onto its market share, or what's left. But I don't see us recuperating what's been lost," he said.

Gantz, who serves on an international panel reviewing a major trucking rights dispute between the United States and Mexico, says trade differences are inevitable between the partners. What remains to be seen is how Fox and the winner of the upcoming U.S. presidential election deal with them.

"Regardless of who is in power, you're going to have trade disputes on specific products," he said. "To some extent, the new governments in the two countries might have a better chance of (handling) it, but not necessarily."