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Agriculture needs a new vision
By Cindy Snyder, Ag Weekly Correspondent, The Times-News
December 11, 2000
 
TWIN FALLS -- If it's true that the greatest opportunity for change always appears in times of the greatest problems, than agriculture is ripe for a shift. What's needed is a vision.

"The problem we have for today is that we have no vision for agriculture in the 21st century," Fred Kirschenmann told participants at the Farmers, Friends and the Land workshop Dec. 1 and 2. As the recently appointed director for the Leopold Center for Sustainable Agriculture at Iowa State University, finding a new vision is one of Kirschenmann's goals.

But since Kirschenmann is a student of history in addition to owning a 3,500-acre certified organic farm in North Dakota and running a think tank in Iowa, he first took his listeners on a journey back to the four visions that have guided agricultural production in the United States.

"We have to have a clear picture of where we are so we can think creatively."

The first vision was held by Native Americans who saw farming as a supplement to hunting and gathering, a way of ensuring everyone got fed. Puritans, who wanted to tame the wilderness and create a Kingdom of God on earth, brought the second

vision; which was followed by Thomas Jefferson's agrarian society. Industrial agriculture came about in the early 20th century when leaders pushed to grow as much food and fiber as possible with the fewest farmers to free up labor to do other things to benefit society.

The common thread between those visions was that agriculture was also perceived as a public good. Today, without a vision, agriculture is seen as a public threat. Agriculture is that activity that creates odor, that activity that erodes soil, that activity that threatens public health, Kirschenmann said.

So, one part of any new vision for agriculture must include consumers.

"The vision we come up with has to be compelling enough to get our urban and suburban cousins excited because that's where the political power is. If we only have a debate about food, we'll lose the debate."

That's why Kirschenmann believes a new vision for agriculture must include the environment and health issues that consumers are concerned about, and the realities that agriculture is facing. One of those realities is farmers are operating in a "full world," meaning that natural resources are reaching capacity.

Kirschenmann used fuel prices as an example of what operating in a "full world" might mean for agriculture. According to a prediction in the Nov. 20 Des Moines Register, gas prices will hit $3 a gallon in the summer of 2001.

"How do we deal with this? Most of us will deal with it by putting our heads in the sand," he said. "My neighbors back in North Dakota still think diesel is going back to 50 cents."

While $3 a gallon gas sounds pretty dismal for agriculture, it might have unintended consequences for deriving a new vision. Higher fuel costs can make ideas like regional food networks sound more attractive than they have in the past.

Kirschenmann and the Leopold Center staff have been playing with a diagram of an equilateral triangle this fall. Although economy is at the top of the triangle, the legs of community and ecology are just as important in this "new agriculture."

"We've been behaving in agriculture like only the top part of the triangle is important, like the market is god," he said.

Regional food markets offer a way to bring the three sides of agriculture into equilibrium and provide a new vision for agriculture that consumers can get excited about. In small ways, it's already happening. Community supported agriculture groups, in which consumers pay growers to receive a quantity of produce on a set schedule, have grown from just two in the United States 10 years ago to over 700. While still small, community supported agriculture is becoming a significant part of the food system.

Successes like that give Kirschenmann hope for the future, even while he's throwing out bulletin points like "farmers are now five times more likely to commit suicide than die from farm accidents," or that "between one-fifth and one-third of farms in Nebraska and Iowa will go out of business in the next three years."

"I know this probably sounds pretty dismal, but I'm actually pretty optimistic. I'm a great student of history, and the greatest opportunity for change comes when things are bad," Kirschenmann said. "If you think the present agriculture is inevitable, think again. Just a few things changing makes the whole system vulnerable and unwieldy."

And that's one reason he agreed to take the job at the Leopold Center when he could have been thinking about retirement.

"I believe agriculture is on the cusp of change."