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Holly Sugar goes on the offensive
By Sandra Hansen, Ag Editor, Star Herald 
February 8, 2001
 
TORRINGTON, Wyo. Holly Sugar Company agriculturists and management are hitting the countryside in earnest this week to present their side of the companys bankruptcy story to growers.

"Were going on the offensive, and going into the country to talk to our growers," said Roger Hill, president and CEO of Holly Sugar. "Were taking cash-flow statements and showing our liquidity to the growers. We do have adequate funding for our beet payments and other obligations."

Hill said the Chapter 11 filing by Imperial Sugar, Hollys parent company, was pre-negotiated.

"People forget that," he said. "It means we had everything lined up before we filed Chapter 11.

"The purpose of the Chapter 11 was to exchange debt for equity. The bond holders gave up their debt for 98 percent equity in the company. When this happened, the company faced large tax liabilities, and by filing Chapter 11, we avoided that.

"Our loans are all in place. We have term loans and cash flow statements on a weekly basis. Weve made all our grower payments to date, and weve done exactly what the contracts call for us to do everywhere. And it is our intent to honor the rest of our contractual obligations. Our financing is lined up now and after we exit Chapter 11."

As for ensuring growers receive their payments, Hill said Holly is probably the only company that ever obtained such a high priority for grower payments.

According to Hill, from the beginning, the company requested that growers get top priority.

"We got that authority the first day to pay for the 2000 crop," Hill said.

"Were the only company that has a court order that puts the growers right behind the banks. And those banks have the liens on the company property," the Lingle, Wyo., native said.

The amendment regarding Administrative Claims has already been filed and acted on, he said. 

(See "Growers named as administrative claimants"- under the "Reorganization Discussion" conference link)

Hill noted that growers are always behind the banks, even in their payment checks. And co-op growers only get paid after the banks and all other obligations are paid for.

"Were a public company, so all of our information gets aired out in public," Hill said. "Co-op losses are buried in the beet payments."

According to Hill, Holly use to recruit growers only in Wyoming, but responding to grower requests, stations were opened at Mitchell, Morrill, Gering, Haig, Lyman, Stegall, Bayard and Alliance.

"I believe they wanted competition, and they got a better deal with us because were there," Hill said.

"At the end of the day, its in the growers hands. Well stay close to the Holly co-op growers and work with them, but in the meantime, well continue to run the factories."

Rick Griffith, agriculture manager at the Holly plant in Torrington, Wyo., said agriculturists are contracting with growers now.

"We have the same contract weve had for the past two years," Griffith said. "It has the same bonus system and the same freight. We have room for growers, and anyone interested can call the office or contact an agriculturist."

Holly Sugar came to the North Platte River Valley in 1926 when it opened a new factory in Torrington, Wyo. Its grower areas extend from Pine Bluffs, Wyo., to Alliance.

Imperial Sugar filed for Chapter 11 Jan. 16. Imperials attorney, William Schwer said the company expects to exit bankruptcy May 2. Bankruptcy court documents show Imperial has consolidated assets of $1.1 billion and debts of $775.1 million.

When Imperial comes out of bankruptcy, $250 million in debt and the annual $25 million interest payment will be gone.

"This will help our cash flow and our balance sheet," Hill said. "Well be one of the strongest companies in the industry when we come out of this."