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PETA urges boycott of U.S. Sugar
By Meghan Meyer, Palm Beach Post Staff Writer
February 23, 2001
 
To most folks who hunt wildlife in the Glades, rabbits are for eating. As far back as anyone can remember, local kids have participated in the "rundown," waiting near burning sugar fields to bag a bunny and sell it as food.

But this was news to the People for the Ethical Treatment of Animals, a Norfolk, Va., animal-rights group that has gained notoriety for its headline-grabbing tactics, like the "I'd Rather Go Naked Than Wear Fur" campaign. PETA on Thursday urged its 700,000 members to boycott U.S. Sugar Corp. products until the company comes up with a better way to harvest sugar.

The animal-rights group was flooded with letters, e-mails and phone calls Wednesday about Robert Powell, a New Jersey man who claimed to have seen hundreds of flaming rabbits running from a blazing sugar field owned by Florida Crystals on U.S. 27 near South Bay. Powell rescued one of the rabbits and brought it to a shelter in Key West, where it died Sunday, touching off a conflict between animal-rights groups and the sugar industry.

"Apparently this has been a chronic situation for what seems to be decades," said Stephanie Boyles, wildlife biologist for PETA. "But few people knew about the number of wild animals that suffer in the burns, not to mention people who pick them off and sell the animals' bodies for profit."

Sugar companies say that the boycott is unwarranted and that there's no other economical way to harvest sugar. "This whole thing has been blown way out of proportion," U.S. Sugar spokeswoman Judy Sanchez said. "Our farms have a long record of a commitment to the environment. Unless we can grow plants that drop their leaves and march out of the field themselves, I don't see how we can do this."

PETA chastised another sugar producer, Florida Crystals, for burning sugar cane but is not urging a boycott of that company's products, which it has endorsed in the past. Florida Crystals grows organic sugar on about 4,000 acres, which it harvests without burning, but burns the rest of its crop. If PETA had known that burning the fields harmed animals, it never would have endorsed the company, Boyles said. The company only produces organic sugar for a very small market, and couldn't stay in business if it did so on a larger scale, Florida Crystals Vice President Jorge Dominicis said.

Both companies said they burn in small sections and monitor the fires, making sure they don't ring the fields with fire or burn in a way that animals are trapped. The burns are part of the agricultural cycle, and, like fires that occur naturally in the Everglades, help nature renew itself, Sanchez said.

Dominicis and Sanchez said their companies strive to preserve the environment, and questioned whether Powell saw what he thought he saw. U.S. 27 is a busy road, and no one else saw the alleged rabbit inferno, Sanchez said. Most likely, Powell saw a few rabbits fleeing the fire and thought they also were on fire.

"What he described is not something most people who live around the fields have seen," Dominicis said. "Part of what seems to have appalled this particular gentleman is that there were buzzards chasing the rabbits, and you would see that in nature."

meghan_meyer@pbpost.com