The looming debate over the future of the
U.S. government's domestic sugar price support program, and
its direct effect on sugar price and availability, could have
far-reaching implications for food processors who use sugar
and, to a lesser degree, other sweeteners.
Domestic food processors, especially candy makers who still
rely heavily on sugar, as well as sugar refiners and other
varied interests, are pushing for a phase-out of the programor
at the very least, substantial changes to it. They say it's
forcing them to buy sugar at as much as four times the price
of sugar sold on the world market, making it difficult for
refiners to stay in business and for food makers to compete
with lower-priced imported food products made with cheaper
sugar.
At the same time, domestic sugar producers, though
suffering from downward spiraling prices even with the
program, are banding together to prevent a renewed assault on
it. Without the existing program, and even tougher
restrictions written into it on the amount of sugar brought
into the United States, sugar growers say the domestic sugar
industry is doomed to extinction. And such a scenario, they
maintain, wouldn't end up pleasing either short-sighted
refiners or food processors.
"The food processing industry, like any buyer of
anything, wants supply, No. 1, products that meet their
quality specifications and exact needs on a just-in-time
basis, which our product does," says Luther Markwart,
chairman of the American Sugar Alliance and executive vice
president of the American Sugarbeet Growers Association, both
based in Washington, D.C. "But they also want to buy as
cheaply as they can, so the core debate is over what a fair
price is. But we think processors need to figure out how to
protect the domestic industry, one that has serious problems
now because the monetary returns just aren't there for
producers or refiners."
Those lining up against the sugar program, however, say
sugar that far exceeds the going price for the commodity on
the world market is too high a price to pay for ensuring the
survival of an increasingly small domestic sugar industry.
Sugar farmers, they say, should have to compete on a level
world playing field, just as food processors and other
industries increasingly must.
"We have a sugar price support program where imports
are controlled to the point that the price of raw cane sugar
we refine is 20 cents per pound, compared with a world price
of around 9 cents," says Nick Kominus, president of the
U.S. Cane Sugar Refiners Association, Washington, D.C.
"Over the years these supports have helped to price sugar
out of the U.S. sweetener market, led to more imports of
sugar-containing products from manufacturers who can get their
hands on more reasonably priced sugar, and forced the closure
of a number of sugar refineries."
The refiners association is one of a number of interested
groups that make up the Coalition for Sugar Reform. Formed in
1997, the group, which also counts the Grocery Manufacturers
Association and the National Confectioners Association among
its members, is backing legislative efforts that are now
taking shape in the form of bills that would address reform of
the sugar program in the 2002 Farm Bill. Hearings on a bill
sponsored by Rep. Dan Miller to change the program are
scheduled for this spring. Some predict that action could be
taken on the politically charged issue this year, ahead of the
off-year elections next year.
In the meantime, the existing program is being blamed for
the woes facing the U.S. candy industry. One of the biggest
users of sugar, hard candy makers in particular are making
more noise about the impact of high sugar prices. Limited to
how much world sugar they can buy, companies like
Chicago-based Brach's Confections are making plans to close
domestic plants and move operations to places like Mexico
where they aren't hamstrung in their purchasing.
The National Confectioners Association, Washington, D.C.,
says the domestic market share of U.S. manufacturers of
non-chocolate candies is steadily eroding. Non-chocolate candy
imports for the year ended November 2000 were estimated to be
17 percent, up from 15 percent a year earlier and 10.7 percent
in 1996. The sugar program and the raw sugar price disparity
it breeds, says the association's Steve Lodge, is partly to
blame.
"Stores that sell candy here are saying, 'Why should I
pay so much more for domestically produced candy when I can
buy it cheaper from overseas producers?'" says Lodge,
vice president of legislative affairs. "So candy makers
here are feeling the pinch, and some are having to relocate
their facilities. We think candy imports are on a track to
reach 40 percent in the future, so we'd like to see the sugar
program phased out or made to be more market-oriented."
Sugar producers, however, counter that sugar prices haven't
appeared to sap the candy industry's pricing power. While
prices that the producer receives have continued to fall, the
American Sugar Alliance says, candy prices are up almost 25
percent since 1990. In addition, the association says, other
issues such as antiquated processing plants and cheaper labor
are really driving domestic candy makers to relocate
operations.
Processors of other food products, though not as heavily
reliant on sugar as confectioners are, would still like to see
a scenario where cheaper sugar was an option. The National
Soft Drink Association says that even though its members have
largely shifted away from sugar to high-fructose corn syrup
because of cost pressures several years ago, it supports any
effort that would give its members more latitude in the
future.
"Our companies say they'd like to see a day where the
playing field is such that on any given day a bottler would
have the option of buying sugar or corn sweeteners," says
the association's vice president of federal affairs, Drew
Davis. "The more sweeteners out there competing, the
better off you are and the more creative product development
people can be."
One scenario under which sugar could conceivably become
more important to soft drink makers is if high-fructose corn
syrup prices were to rise and sugar prices were to fall. That
could happen if Mexico, in return for gaining access to the
U.S. sugar market via the North American Free Trade Agreement,
agrees to allow more U.S. high-fructose corn syrup into its
market.
"There could be a scenario where we'd go to sugar in
the future if, say, duty-free sugar from both Mexico and Cuba
eventually were to come into the United States," Davis
says. "But it's likely that even if the sugar program was
not renewed, we doubt sugar prices will fall to a level where
they'll be competitive with high-fructose corn syrup."
Candy makers, meanwhile, say that unless they can find a
way to substitute high-fructose corn syrup for sugara major
challengetheir industry's fate will be linked tightly to
the future price of sugar and, thus, the fate of the U.S.
sugar program.
"If half of your raw materials are sugar and you're
paying 30 to 50 percent more for it than world sugar, that's
going to put you at a competitive disadvantage," says
Gaylon Warrington, president and chief executive officer of
American Candy Co., Selma, Ala. "We're trying to figure
out how we're supposed to compete with those who can get sugar
that cheap. |